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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Adobe Target and supported touch points | 6% | - Describe server-side delivery implementation - Describe implementation requirements for mobile, email targeting, and APIs - Describe client-side delivery implementation |
| Topic 2: Leverage Adobe Target recommendations | 11% | - Apply the process to configure Target recommendations - Demonstrate an understanding of recommendations, catalogs, and criteria |
| Topic 3: Architect, design and implement Adobe Target | 18% | - Select the correct Target Request implementation (Global, Order Confirm, Hybrid) - Describe the implementation of Adobe Target in Native Mobile Apps - Evaluate and design an Adobe Target implementation |
| Topic 4: Adobe Target Administration and Governance | 6% | - Define an ongoing Adobe Target implementation strategy and system governance - Describe the administration aspects of the implementation setup - Apply the process and best practices to manage users |
| Topic 5: Integrating with Adobe Target | 18% | - Apply the process to integrate Adobe Target to Adobe Experience Manager - Describe the integration with Adobe Experience Cloud Audiences - Apply the process to integrate Adobe Target with Adobe Analytics (A4T) - Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions |
| Topic 6: Troubleshooting | 28% | - Troubleshoot activity setup errors - Understand integration errors - Troubleshoot Adobe Target Recommendations Errors - Troubleshoot Target Request and Response errors - Troubleshoot mbox errors |
| Topic 7: Adobe Target fundamentals | 13% | - Identify the appropriate Adobe Target usage for a given scenario - Explain the fundamental technologies of an Adobe Target implementation |
1. When troubleshooting a 400 HTTP status code in Target API requests, what is the primary step?
A) Synchronize catalog feeds
B) Check for malformed JSON payload
C) Validate API token and permissions
D) Confirm if the mbox exists
2. What elements must be configured for client-side delivery? (Select two)
A) Adobe Launch tags
B) Experience Fragments
C) JSON profile attributes
D) Pre-hiding snippets
3. What data is exchanged when integrating Adobe Target with Adobe Campaign?
A) Campaign templates
B) mbox tracking IDs
C) Audience segments and personalization rules
D) Analytics tracking codes
4. What are benefits of server-side delivery for Adobe Target? (Select two)
A) Faster rendering times
B) Simplified setup process
C) Consistent experience across platforms
D) Improved data security
5. A client would like to run two activities on their homepage and does not want these activities to overlap. Which feature should be used to separate visitors into two distinct audiences?
A) Traffic Allocation
B) Data Providers
C) Profile Script
D) Audience Targeting
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,D | Question # 3 Answer: C | Question # 4 Answer: C,D | Question # 5 Answer: C |
Adobe Target Business Practitioner
Adobe Target Architect
Adobe Target Business Practitioner Renewal
Adobe Target Analyst
Adobe Target Business Practitioner Expert
Adobe Target Business Practitioner Professional
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