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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
B. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
D. A nonprofit organization that sends roughly 50,000 newsletter emails per month.

Question 2

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A. Once an account is upgraded to Multi-Org, it cannot be turned off.
B. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
C. Existing accounts cannot be upgraded to Multi-Org.
D. Custom profile and subscription centers will not be required.

Question 3

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?

A. Import Mobile Contacts and Outbound Send
B. Refresh Mobile Filtered List and Outbound Send
C. Refresh Mobile Filtered List and Send SMS
D. Import Mobile Contacts and Send SMS

Question 4

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Create a suppression list populated with the identified subscribers.
B. Import the identified subscribers into a list when creating the send.
C. Create an exclusion data extension populated with the identified subscribers.
D. Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Question 5

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? (Choose 2 answers)

A. Email
B. Loyalty Program Number
C. Mobile Device ID
D. CRM ID

Solutions: