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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question 1

The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A. 1
B. 0
C. 3
D. 4

Question 2

What Is a disadvantage of using a Vlookup formula?

A. Can return values only from the same data stream type
B. It cannot be used more than once from the same data stream.
C. It allows classifying data only on a basis of mutual entity keys.
D. Could extend processing time of data streams.

Question 3

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?

A. Use of code
B. Ease of Maintenance
C. Performance (Performance when loading a dashboard page)
D. Scalability
E. Processing (processing time when loading relevant data streams)

Question 4

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A. 1
B. 0
C. 3
D. 2

Question 5

An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A. All fields are mapped except for the Media Buy Name.
B. All fields are mapped except for the Media Buy Key.
C. All fields are mapped except for the Campaign Key
D. All fields are mapped except for the Creative Name

Solutions: