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Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Integration | 20% | - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging - Extension products and integration solutions |
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Requirements gathering and analysis - Solution design and architecture planning - Data and segmentation strategy design |
| Automation | 20% | - Journey Builder design and implementation - Complex automation scenarios and best practices - Scheduling and monitoring automations - Automation Studio activities and workflows |
| Data Modeling and Management | 21% | - Reporting, tracking and data views - Contact configuration and identity management - Data extensions, attribute groups and relationships - Data import, export and transformation |
| Account Configuration | 12% | - Mobile Studio configuration and features - Account hierarchy and business unit setup - Sender authentication and deliverability management - User roles, permissions and security settings |
| Messaging | 11% | - Content personalization and dynamic content - Email, SMS and push message design - Cross-channel messaging strategy - Message delivery and optimization |
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
Correct Answer: D 🗳️
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A marketer wants to capture open-ended feedback from customers via SMS and write it to a Data Extension.
How could MobileConnect be used to accomplish this?
Correct Answer: B 🗳️
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Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
Correct Answer: B,D 🗳️
Explanation: Only visible for ExamDumpsVCE members. You can sign-up / login (it's free).
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose 2 answers)
Correct Answer: A,B 🗳️
Explanation: Only visible for ExamDumpsVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted out.
Which feature should they use?
Correct Answer: C 🗳️
Explanation: Only visible for ExamDumpsVCE members. You can sign-up / login (it's free).
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