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| Section | Weight | Objectives |
|---|---|---|
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Configure audience segments and targeting criteria - Describe inventory management and availability - Describe programmatic and direct sold inventory |
| Media Cloud and Salesforce Industries Basics | 15% | - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles |
| Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Configure guided flows for sales processes - Describe order management capabilities - Describe the lead-to-order process |
| Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Describe revenue recognition and reporting - Describe billing and invoicing processes - Configure billing schedules and rules |
| Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Describe integration with third-party ad servers and systems - Describe the order decomposition process - Manage order lifecycle and status tracking |
| Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Configure media plans and rate cards - Manage proposal approval workflows - Configure inventory and ad placement products |
Question 1
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
A. go to setup and click on validaate in the latest release
B. Ensure that the consultant has the required permission sets and licenses
C. raise a support ticket to enable the required permissions
D. complete the post install tasks for salesforce insustries communications, media, and energy
Question 2
When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
A. ad space specification (One-to-many)
B. ad space creative size type (one-to-many)
C. ad space creative size type (one-to-one)
D. ad space specification (one-to-one)
Question 3
Which standard media cloud advertising sales menagement component gathers live and campaign performancedata?
A. marketing cloud intelligence
B. salesforce dashboards
C. CRM analytics
D. tableau
Question 4
Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
A. insdustries CPQ
B. custom apex
C. industries order managment
D. flow builder
Question 5
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
A. marketing cloud intelligence
B. industries order management
C. digital process automation
D. sales cloud
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: B,D |
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