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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Who should be involved in the application of scoring new product opportunities:

A) only the Chief Executive
B) only the new product manager
C) a cross-functional team
D) only the marketing manager

2. "Top-down" and "bottom-up" are ways to think about:

A) Forecasting
B) Linking strategy and the product portfolio
C) Leadership
D) Connecting customers with the orgasation

3. Which of the following are advantages of customer visits?
I. Helps the new product development team to understand customers better II. Face-to-face communication provides more than a phone interview III. Customer visits are one of the best ways of developing a customer viewpoint in team members who usually don't have much customer contact IV. There is a potential for interviewer bias

A) II, III, IV
B) I, II, III, IV
C) I, II, IV
D) I, II, III

4. In a bubble chart Pearls are the potential stars because they have a high potential payoff, but a low likelihood of success.

A) True
B) False

5. A weakness of NPV method for assesing projects in portfolio management is that:

A) It is difficult to detemine accurate cash flow data for projects, especially early in the development process
B) NPV doesn't allow for resource allocation
C) Projects cannot be rank ordered
D) Tools for calculating NPV are not readily available

Solutions: