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The Salesforce Pardot Consultant program is designed for people with experience in implementing the Pardot application. The Salesforce Pardot consultant must have hands-on experience in Pardot administration and configuration and can successfully design and implement Pardot solutions that meet customers ‘business requirements, are manageable and scalable and contribute to customers' long-term success. These credentials cover the scope of the Pardot application, the features and functions available to an end user, as well as the configuration and administration options available during a Pardot implementation.

Reference: https://trailhead.salesforce.com/credentials/pardotconsultant

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You can read the Pardot Consultant Certification Exam Requirements

The Salesforce Pardot consultant typically has at least 6 months of practical experience in implementing the Pardot application and associated tools. The Salesforce certified Pardot consultant has facilitation and consultancy skills to collect business requirements, design alternative solutions and implement them to meet business needs. The Salesforce Pardot Consultant Candidate has the experience, skills, knowledge and skills to:

• Design a strategy to meet the customers' business needs based on an analysis of the main performance indicators.
• Analyze the current lead classification strategy and make recommendations for translating Pardot.
• Identify and understand a client's current marketing / sales strategy.
• Recommend Pardot (Salesforce Engage) tools and features to implement a sales marketing strategy.
• Analyze the current lead generation strategy and make recommendations for translating Pardot.
• Analyze the potential consolidation strategy of the existing client and make recommendations for the translation of Pardot.
• Articulate the implications and importance of the technical configuration.
• Assign customer goals to Pardot functionality.
• Recommend automation processes to achieve business goals.
• Develop and recommend a scalable way to organize data and resources in Pardot.
• Take time to study the resources listed in this exam guide and any other study materials provided by Pardot.
• Analyze the data generated in the Pardot reports to make recommendations to optimize the system.

A candidate for this exam should not be familiar with Marketing Cloud, Salesforce IQ, Analytics Cloud, Service Cloud, Communities Cloud or Salesforce Platforms and Apps. In addition, no candidate should make recommendations on Salesforce Sales Cloud implementation and configuration, Salesforce workflows, Salesforce triggers and reports, nor resolve DNS issues, the web hosting provider or the CMS client.

Salesforce Pardot Specialist credential is perquisites for Pardot Consultant exam.

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