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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Management & Activation | 15% | - Data delivery and activation methods - Audience creation and segmentation - Integration with ad vendors |
| Topic 2: Data Discovery | 15% | - Tag types and use cases - Provider Inventory Trend Report analysis - Site Hits Report generation and interpretation - Container creation and configuration |
| Topic 3: Identity Mapping | 10% | - Oracle ID Graph functionality - Deterministic and probabilistic matching |
| Topic 4: Data Taxonomy & Classification | 15% | - Classification rule creation and updates - Taxonomy design and structure |
| Topic 5: Implementation and Configuration | 20% | - Seat governance and taxonomy permissioning - Agency and Client models - Implementation stages and tasks |
| Topic 6: API Methods & Integration | 10% | - Developer keys and configuration - API access and authentication |
| Topic 7: Audience Analytics | 15% | - Audience Profile and Funnel Analysis Reports - Audience Discovery Report - Sampled vs Unsampled reports |
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