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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Create CloudPages to collect and subscribe users,
B. Use Journey Builder to build an audience using Ad Studio.
C. Leverage Social Studio to capture email addresses.

Question 2

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Configure Field-Level Encryption in import file.
B. Specify character encoding in import file.
C. Manager Files in File Transfer.

Question 3

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A. Schedule the automation to run hourly.
B. Use a File Drop starting source.
C. Trigger the automation via API.

Question 4

The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A. SQL Query, Filter Definition, Journey Builder Entry Source
B. Journey Builder Entry Source, Filter Definition, Segment Builder
C. SQL Query, Decision Split, Data Designer

Question 5

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

A. Ensure the Contact entry mode is No re-entry
B. Use the Update Contact a:
C. A Utilize exit criteria for the journey.

Solutions: