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Adobe Journey Optimizer Developer Expert Sample Questions:

1. An Adobe Journey Optimizer user uses "Proof as the subject line prefix when sending a proof. What will be the subject line of the proof email when received by the recipient?

A) Proof Last chance to save 40% in the Sale
B) [Proof] Last chance to save 40% in the Sale
C) [Proof] Proof Last chance to save 40% in the Sale

2. A company using Adobe Journey Optimizer is preparing a marketing campaign requiring the use of additional data from a data source they are currently using. The new data are represented by two currently-unused attributes on a table in the data source. The developer has already modified the appropriate data schemas in Adobe Journey Optimizer to hold the new data.
What approach would the developer use to import the new data from the data source?

A) Delete the corresponding dataflow and source connection. Recreate the source connection. Create a new dataflow to include the desired data.
B) Delete the corresponding dataflow, then recreate it to include the desired data.
C) Update the corresponding dataflow by adding the two new attributes to the mapping.

3. An Adobe Journey Optimizer developer has a business requirement to add the customer loyalty level in the Profile schema. The loyalty level can have specific values (Silver, Gold, Platinum).
How would this field be added?

A) Create a new field using the data type Enum, and configure the Enum values.
B) Create a new field using the data type Short, check the option Enum, and configure the Enum values.
C) Create a new field using the data type String, check the option Enum, and configure the Enum values.

4. What is the purpose of defining Offer Eligibility within an offer?

A) Offer eligibility allows for the restriction of the offer to specific profiles within a segment.
B) Offer eligibility allows for the association of an offer to a placement within a message.
C) Offer eligibility allows for the creation of audience segments that would be eligible for the offer.

5. A developer wants to create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins.
Which advanced segmentation feature would be chosen for this use case?

A) Multi-entity segmentation
B) Sequential segmentation
C) Dynamic segmentation

Solutions: