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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Cube
B) Data Manipulation
C) Track
D) Analytical/Optimization

2. In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

A) Flowchart
B) Template
C) Sample
D) Smart Chart

3. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) static offer
B) base offer
C) parameterized offer
D) smart offer

4. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A) Mapping
B) Filtering
C) Switching
D) Segmentation

5. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

A) Analysis Tab
B) Summary Tab
C) Flowchart Tab
D) Target Cells Tab

Solutions: