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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
B) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
C) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
D) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

2. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) You must delete the first row of the file before performing the import. Your file must contain actual data only.
B) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
C) In the field mapper screen, select the "Columns Already Included" check box.
D) In the import configuration, select the "First line contains column names" check box.

3. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
B) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
C) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
D) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.

4. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Unique Conversions, Event Date = 3 days
B) Measure = Single Clicks, Sent Date = 3 days
C) Measure = Total Clicks, Interval = 3days
D) Measure = Responders, Event Date = 3 days
E) Measure = Responders, Interval = 3 days

5. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
B) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
C) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
D) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
E) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.

Solutions: