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Google Display Exam Practice Test Sample Questions:

1. Examine the image below:

What tool is being used in the image?

A) Google AdWords Reporting
B) Dynamic Logic
C) Google Analytics
D) YouTube Insight

2. Which of the following reports shows the details of your ad groups' performance?

A) Ad group
B) Demographic
C) Geographic
D) Placement

3. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the cost of conversions that have happened after a user saw Bob's ad online.
B) It's the conversion rate for ads in the Google Content Network.
C) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
D) It's the number of conversions that have happened from a video ad.

4. Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

A) The video can have a maximum length of five minutes, though YouTube recommends a length not longer than two minutes.
B) The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.
C) The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.
D) The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.

5. Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

A) Region and city targeting
B) Customized targeting
C) Predictive targeting
D) Country targeting

Solutions: