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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?

A) Display the IP address of irrelevant clicks.
B) Work with ISPs and telecom companies to improve IP address information.
C) Display the name of your targeted region below your ad text.
D) Work with lobby government to improve IP address information.

2. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
B) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
C) Google does not reveal the Quality Score.
D) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.

3. Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

A) Link policies
B) Editorial and format policies
C) Content policies
D) Quality policies

4. Which of the following is the process of promoting and marketing a website through paid listings on search engines?

A) Search engine optimization
B) Organic marketing
C) Inorganic marketing
D) Search engine marketing

5. Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A) Fred won't have access to the account.
B) The client's ads will stop serving within 30 minutes
C) Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.
D) The client won't have access to the account.

Solutions: